7 Executive Summary Mistakes to Avoid in 2024

Here are the key mistakes to avoid when writing executive summaries in 2024:

1. Writing the summary first
2. Making it too long
3. Lacking clear structure
4. Using complex terms
5. Not highlighting key benefits
6. Failing to tailor to the audience
7. Omitting a clear next step

A good executive summary should:

• Be clear, brief, and focused
• Describe the problem, solution, and benefits
• Use simple language and avoid jargon
• Include visuals like charts when helpful
• End with a specific call-to-action

By avoiding these common pitfalls, you can create an impactful summary that engages readers and achieves your goals.

Mistake	How to Fix It
Too long	Aim for 10% of full document length
Unclear structure	Use headings and logical flow
Complex language	Explain terms simply
Missing benefits	Highlight key advantages
Not audience-focused	Tailor content to readers
No next steps	Include clear call-to-action

Related video from YouTube

Common Problems in Executive Summary Writing

Many writers make mistakes when creating executive summaries. Here are some common issues to watch out for:

Problem	Description
Unclear writing	Using confusing words or terms
Poor organization	No clear beginning, middle, or end
Missing key details	Leaving out important information
Wrong length	Too long or short for the reader
Not reader-friendly	Using words the audience might not know
No visuals	Not using charts or images to explain ideas
Too wordy	Using more words than needed

Let's look at each problem in more detail:

• Unclear writing: Avoid complex terms. Use simple words that everyone can understand.

• Poor organization: Make sure your summary has a clear start, middle, and end. Use headings and bullet points to help readers follow along.

• Missing key details: Include all the important facts. Cover the problem, solution, benefits, and any key numbers.

• Wrong length: Keep your summary short. Aim for about 10% of your full document's length.

• Not reader-friendly: Write for your audience. Use words and ideas they'll easily grasp.

• No visuals: Add charts, graphs, or images to make your points clearer and more interesting.

• Too wordy: Keep it brief. Cut out extra words and focus on the main message.

1. Writing the Summary First

Writing your executive summary before finishing the main document is a big mistake. This can lead to problems in how well the summary matches what's in the full report.

Why is this bad?

Problem	Explanation
Missing key points	The summary might not include important findings or advice from the full document.
Wrong tone	It might not match the style or purpose of the main report.
Outdated info	The summary could have details that are later changed or removed.

What to do instead:

1. Write the full document first.

2. Then, make your summary:

• Pick out the main ideas
• Keep it short and clear
• Avoid complex words

2. Excessive Length

Writing an executive summary that's too long can make it less effective. A long summary can bore readers or make it hard for them to get the main points. As a rule, keep your summary to about 10% of your full document's length. So, if your report is 10 pages, aim for a one-page summary.

Why is a long summary bad?

Problem	Explanation
Hard to focus	Readers might miss key points in a long summary
Hard to read	Too much text can make it tough to understand
Weak impact	A long summary might not leave a strong impression

What to do instead:

1. Keep it short: Focus on the most important info and skip extra details.

2. Use simple words: Avoid complex terms that might confuse readers.

3. Use bullet points: Break up big chunks of text to make it easier to read.

By keeping your summary short and focused, you can share the main points of your report better and make a stronger impact on your readers.

Examples of Short Executive Summaries

A good executive summary should make complex info easy to understand. For example, Tesla's 2022 Impact Report puts a lot of info about their environmental work into one easy-to-read page. This summary shows their main achievements and goals, so readers can quickly see how the company is doing.

A short summary should focus on the most important parts of your content. It should cut out extra details and complex words. This helps you make a summary that shares your main points well and leaves a good impression on readers.

Tips for Writing a Short Executive Summary

To write a short executive summary, try these tips:

Tip	Description
Focus on key info	Include only the most important points
Use simple language	Choose words that are easy to understand
Avoid extra details	Cut out anything that's not essential
Use bullet points	Break up text to make it easier to read
Keep it short	Aim for about 10% of your full document's length

3. Lack of Clear Structure

A good structure makes your executive summary easy to read and understand. Without it, readers might get lost or miss important points.

Why is a good structure important?

Problem	Result
Hard to follow	Readers get confused
No clear focus	You might skip key ideas
Weak impact	Readers might lose interest

How to make a good structure:

1. Use headings: Split your summary into parts with clear titles.
2. Put things in order: Start with the most important info. Use bullet points or short paragraphs.
3. Add pictures: Use tables, charts, or graphs to explain complex ideas.

A good structure helps readers understand your summary better.

Example of a Good Structure

A well-organized executive summary should have:

Part	What to Include
Introduction	Brief info about your company and why you're writing
Problem	What issue are you trying to solve?
Solution	How will you solve the problem?

This simple structure helps you share your main ideas clearly.

Tips for Making a Good Structure

Here's how to organize your executive summary well:

Tip	How to Do It
Use headings	Split your summary into parts with clear titles
Put things in order	Start with the most important info
Add pictures	Use tables, charts, or graphs to explain complex ideas

sbb-itb-1831901

4. Avoiding Complex Terms

When writing an executive summary, it's important to use simple words that everyone can understand. Using complex terms or industry-specific language can make your summary hard to read.

Why are complex terms a problem?

Problem	Result
Readers get confused	People might not understand what you're saying
Fewer people can read it	Only experts might get it
Less impact	Readers might stop reading

How to use simple words:

1. Keep it simple: Explain big ideas using easy words.
2. Explain hard words: If you must use a complex term, tell readers what it means.
3. Use everyday examples: Compare complex ideas to things people know.

By using simple words, more people can understand and enjoy your executive summary.

Tips for using simple words:

Tip	How to Do It
Use easy words	Explain big ideas with words everyone knows
Explain hard words	If you need to use a complex term, tell readers what it means
Use examples	Compare complex ideas to everyday things

5. Failing to Highlight Key Benefits

When writing an executive summary, it's important to show the main good points of your project or idea. This part should clearly explain why your project is useful and how it helps your readers.

Why are main good points important?

Reason	Result
Gets readers interested	People want to learn more
Makes your idea stand out	Looks better than other ideas
Makes readers want to act	People are more likely to read on and do something

How to show main good points:

1. Say what the problem is: Explain the issue your project fixes.
2. Tell how you fix it: Describe how your project solves the problem.
3. List the good things: Write down how your project helps, like saving money or making work easier.

By showing the main good points of your project, you can write a summary that makes people want to read more.

Tips for showing main good points:

Tip	How to Do It
Think about what readers need	Show how your project helps with their problems
Use real examples	Give clear examples of how your project will help
Use numbers	Use facts and numbers to show how much your project can help

6. Making Your Summary Fit Your Readers

When writing an executive summary, it's important to think about who will read it. Different people need different information, so one summary won't work for everyone.

Who might read your summary?

Reader	Who they are
Project team	People working on the project with your company
Decision-makers	Top managers in your company
Investors	People who might give money to your company
Company leaders	Heads of different parts of your business

Why change your summary for different readers?

Changing your summary helps you:

• Share the most important information
• Write in a way that makes sense to your readers
• Get your message across clearly

How to change your summary:

1. Know what your readers care about: Find out what matters most to them.
2. Use simple words: Don't use hard-to-understand words or special terms.
3. Focus on what's important: Talk about the parts of your project that your readers care about.
4. Make it easy to read: Put your ideas in a clear order.

7. Not Including a Clear Next Step

Not adding a clear next step is a big mistake in an executive summary. A next step tells readers what to do after reading your summary. This helps them take action and makes your summary more useful.

Why a Next Step Matters

A good next step:

• Wraps up your main points
• Tells readers what to do
• Makes them want to act quickly

Without a next step, readers might not know what to do or might not care about your ideas.

How to Write a Good Next Step

Tip	Example
Be clear	"Call us to set up a meeting by Friday"
Make it urgent	"Limited spots available - sign up now"
Match reader needs	For investors: "See how you can earn more with us"
Keep it short	"Contact us today to learn more"

Examples of Good Next Steps

• "Want to improve your business? Set up a meeting with us this week!"
• "Join our next online talk to see our new ideas - save your spot now!"
• "Let's talk about how we can help you. Get in touch today!"

Adding a clear next step to your executive summary helps readers know what to do next. This makes your summary work better and gets people to act on your ideas. Don't forget this important part - make sure you have a good next step!

Conclusion

Writing a good executive summary in 2024 means avoiding common mistakes. By keeping it short, using simple words, and backing up your claims, you can make a summary that works well for your readers. Remember, the main goal is to give a clear, brief overview that shows the main good points of your idea without giving too much information.

A well-organized summary is very important. It helps catch people's attention and guides them through your main points in a way that makes sense. Adding a clear next step at the end can make your summary work better, telling readers what to do next.

When you're working on your summary, think about who will read it. Change your message to fit what they need and expect. This will help them understand and trust your ideas more.

In today's busy business world, where people who make decisions get lots of information, a good executive summary can help you stand out. Focus on being clear, relevant, and giving useful insights to make sure your summary leaves a good impression. Use these ideas in 2024 to make your executive summaries better and get good results.

Key Points for a Good Executive Summary
Keep it short and simple
Use clear, everyday language
Show the main benefits
Organize your ideas well
Add a clear next step
Think about your readers
Focus on being clear and useful

FAQs

What should be avoided in an executive summary?

Avoid making claims without proof in your executive summary. Don't just list impressive statements without backing them up. Instead, give clear, supported information that gets your message across well.

What makes a bad executive summary?

A bad executive summary often:

Problem	Description
Rambles	Goes on too long without a clear point
Sets unrealistic goals	Promises things that can't be done
Lacks credibility	Makes claims without proof
Fails to engage	Doesn't catch the reader's interest
Misses key points	Doesn't cover the most important parts of the plan

These issues can make readers lose interest and not want to learn more.

What should you not include in an executive summary?

Don't copy and paste from the main document. Your executive summary should:

Do	Don't
Highlight key findings	Repeat word-for-word
Show main conclusions	Include every detail
Give top recommendations	Use complex language

Focus on what matters most to your readers. Keep it short and to the point.